Commercial Real Estate
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Cisco And Nexus Collaborate To Deliver Digital Signage Content Experiences
Cisco System’s Shanghai Customer Solutions Center combines the Cisco Digital Media delivery platform with the Nexus Application Server to create a robust and dynamic digital signage experience.
The Client
The Cisco Customer Solutions Center, located at Caohejing Industrial Park in Shanghai, exists as a hub that facilitates the flow and sharing of knowledge and unified communications.
Overview
- A total of 9 digital signage displays are located throughout key areas of the Shanghai CSC.
- The Cisco Media Wall Interactive Application is mounted on a swivel screen and showcases interactive digital media applications in both portrait and landscape formats.
- The Touchdown Lobby Signage showcases two digital signage displays that present showreels from Cisco and Cisco partners.
- The Partner Room Schedulers total 6 in number for each of the 6 partner rooms. The Cisco DMP is used for all the partner rooms and displays dynamic information specific to each room including room hosts, topics and times.
Implementing The Complete Infrastructure
When it comes to the overall network infrastructure and distribution, Cisco has always taken the lead with their highly robust ACNS and Digital Media Manager. Nexus adds further value to the overall infrastructure by providing an extensive toolset to create and manage content and digital media applications by using the Nexus Application Server.
Content created from the Nexus Application Server seamlessly integrates into the Cisco ecosystem and can be played on the Cisco DMP and other digital signage players.
Media Wall Application Highlights
- Main application menu displays a simplified zoom-enabled wayfinder with daily itinerary information.
- Application showcase contains 6 applications with different interactive modules covering different market verticals from retail, commercial real estate, exhibition and transit centers.
- Retail and commercial real estate applications showcased interactive directory systems utilizing 2D and 3D wayfinding.
- All applications are able to fully utilize RSS feeds, scrolling text messaging and schedulable media zones throughout all screens.
The Complete Digital Signage Solution
The complete digital signage solution combining the Nexus Application Server with the Cisco Digital Media delivery platform provides the ability to provide customers with a robust solution that is easy for:
- Provisioning – New devices can be provisioned and brought into play within minutes through utilization of the Cisco’s Digital Media Manager.
- Content Management – New content can be added through the Nexus Application Server and the Cisco DMP can be tuned into the new content like tuning a TV to a channel. The partner room schedulers funtion in this way where the Nexus Application Server is used to create the content and channel which is then distributed to the Cisco DMP for playback.
- Dynamic Interactive Content – The Nexus Application Server helps to extend the overall digital signage experience by providing a toolset to produce interactive content. The interactive content can be distributed seamlessly through Cisco’s Digital Media Manager to any player capable of interactive playback.
- Scalability – With the combination of the Cisco Digital Media Manager and the Nexus Application Server, content can be scaled to very large deployments consisting of a large number of player devices.
- Overcoming Bandwidth Restrictions – Remote branch deployments have always been hampered by bandwidth restrictions. Nexus’ solution integrates seamlessly with Cisco’s ACNS to allow rich media content to be distributed to remote locations without compromising the quality or timeliness of the content.
Total Experience
Nexus has the broad technology knowledge and expertise covering multiple domains and a commitment to deliver the best solution to meet client requirements. While on-site, Nexus acted as an owner’s representative and technology consultant to plan and facilitate the overall digital communication infrastructure.
Nexus aims to continually support and work alongside innovative companies such as Cisco to achieve their strategic vision by providing new content experiences and solutions.
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