Commercial Real Estate
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Client Overview
Custom Project Requirements
Related looked to Nexus to help market the Caledonia, one of its newest luxury rental properties. As the first luxury rental in West Chelsea built along The High Line, one of New York’s most unique urban parks, The Caledonia attracts technologically savvy clients looking for the utmost luxury. Related wanted to communicate to prospective tenants through technology that was high-tech and attention-grabbing from an aesthetic standpoint. As discussions between Related and Nexus began, it quickly became apparent that a completely customized solution was necessary in order to meet Related’s project requirements.
Nexus Solution
Nexus installed an interactive digital sign in the property’s sales office that allows prospects to view floor plans of available space. Using Microsoft’s new graphics rendering platform, Nexus designed a solution that was simply stunning in its presentation and very user-friendly. Furthermore, Nexus applied this same technology to hand-held interactive kiosks to further assist visitors and support the sales process with new clients.
Nexus incorporated a data capture component that allows users to input their contact information and search parameters such as price range, move in date, space requirements, etc. All of this data is instantly posted to their RealPage database and simultaneously printed for a salesperson’s convenience. This allows Related to keep track of leads online, qualify sales leads and create a unique interactive user experience.
Result
By working with Nexus, Related is making the right first impression on its target market — an impression that ultimately has created increased sales and brand awareness. The advanced technology being used provides real-time communication to visitors and business-critical data to Related. In the end, Nexus delivered remarkable visuals and cutting edge technology that’s helping Related clearly uphold its dedication to excellence.
Features and Functions
- Completely customized solution
- Hand-held interactive kiosks
- Leasing tool
- RealPage database integration
- Data capture component
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