Transportation
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Nexus and Citranet work together to deliver a media driven video wall solution for the Skypark Airport Terminal
Media network operator Citranet appoints Nexus to provide the software and technology to power media driven video wall solutions for Malaysia’s newest premium fixed base operation. Located in the Skypark Terminal of Sultan Abdul Aziz Shah Airport, Subang, Kuala Lumpur, the new facility is Malaysia’s first full-service FBO offering a comprehensive range of VIP aircraft services.
The Client
The SkyPark Subang blueprint comprises two distinct components - Aviation and Lifestyle, offering products and services that are world-class in standard; a trademark of the SkyPark Subang experience.
A dynamic mix of aviation and lifestyle components brings the SkyPark Subang vision to life. Located at Subang Airport, the SkyPark Subang development encompasses the refurbishment of the airport’s existing infrastructure as well as the construction of new aviation support facilities and diverse leisure amenities.
With the transformation of the existing Subang Airport, SkyPark Subang is making its mark as a premier regional hub for corporate and private aviation in Southest Asia.
Overview
- Media partner Citranet is a premier provider of advtertising media space to high profile retail and commercial real estate clients.
- Working with Citranet, property and site owners are given the opportunity to utilize the latest digital media technologies from Nexus to showcase visual experiences through ad-funded media.
- SkyPark Subang and Citranet are using video walls as digital signage to promote branding and media advertising.
- Nexus is the prime technology enabler of creative digital architectural signage and provided video wall solutions installed at strategic areas to maximize visual impact and media impressions.
The Solution
AdsTV is Citranet’s media-driven digital signage product that uses Nexus’ video wall technology and content management platform. Located in high-profile lifestyle
sites such as the SkyPark terminal, AdsTV attracts many of Malaysia’s premier companies including Celcom, TM Net and many more. For SkyPark, AdsTV video walls are placed in high crowd traffic areas to display large-scale rich media promotions and targeted advertising to mass audiences.
The first two signature AdsTV video walls use a total of 38 40” Samsung 400UXN screens are used to create the two duplex video wall installations. A duplex video wall 
configuration is a double-sided video wall that displays cloned dynamic media bidirectionally to audiences for maximum impact.
The first signature video wall is a duplex 5×2 configuration with screens mounted in portrait, delivering a signature visual experience to audiences in the main waiting area by the front entrance of the airport. The second signature video wall is a duplex 3×3 configuration with screens mounted in landscape and is located in front of the food and beverage outlets. Other AdsTV video walls include a 2×4 installation with screens oriented in landscape. These video walls are placed within the arrival and departure lounges.
Each video wall is controlled by a single player device and displays a single large canvas spanning across all screens. The total canvas resolution measures at 5 megapixels which is almost 3 times greater than that of Full 1080 HD.
An on-premise setup of the AppSpace platform manages and distributes content across
the internal network infrastructure to all video wall players, making centralized content
updates possible.
Key Solution Features
- The AppSpace platform completely automates the process of updating, running and controlling all video wall installations.
- Each video wall is powered by just a single player device, capable of outputting 5 megapixels of content resolution.
- Signature AdsTV video walls include a duplex 5×2 portrait video wall and a duplex 3×3 landscape video wall, located at the main waiting area towards the front entrance and in front of food and beverage outlets.
- A duplex video wall is a double-sided video wall design that displays cloned dynamic media to crowds in both directions for maximum impact.
Future Expansion
As SkyPark Subang expands its premises with more facilities and services, more video wall deployments have been planned for installation. When these video walls are setup, each video wall player will be connected to the on-premise AppSpace platform and can begin receiving content immediately. Any future digital signage additions can be easily integrated into the existing infrastructure with minimal effort.
Expansion Plans
- Two more video wall deployments are planned for installation in the upcoming arrival and departure lounges.
- Both video walls are configured in 2×4 format with screens oriented in landscape.
Total Experience
We have broad technology knowledge and expertise covering multiple domains and a commitment to deliver the best solution to meet client requirements. While on-site, Nexus acted as the lead technology consultant to plan and facilitate the overall digital communication infrastructure.
Nexus aims to continually support and work alongside media companies such as Citranet to achieve their strategic vision by providing new media experiences and solutions via digital signage technology.
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Transportation
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Stena Line Norway AS chose Nexus and services provided by ConnectIT AS to upgrade their video networks for the Stena Saga, their Terminal and Headquarters
Stena Line AB is one of the world’s largest ferry companies with a modern fleet of 35 vessels and Europe’s most comprehensive route network consisting of 18 ferry routes in Scandinavia and around the UK . By constantly developing its products and services, Stena Line AB has achieved a strong position with significant market shares on all its market sectors.
Client Overview
Stena Line AB is an international transport and travel service company and one of
the world’s largest ferry operators and are leaders in all their markets. Stena Line’s
strong position results from the combination of strategic company acquisition and
constant service and product development.
Stena Line has three business areas: Scandinavia, the North Sea and the Irish Sea.
Stena Line’s route network consists of 18 strategically located ferry routes. Stena Line
has a modern fleet with a total of 34 vessels including fast ferries (HSS), traditional
combi-ferries, RoPax-ferries for freight and passengers, and pure cargo ships.
Overview
- The AppSpace platform completely automates the process of updating, running and controlling the entire digital signage network centrally.
- Utilizing a single PC server and portal license, Stena Saga now has the abilty to play four different Channels at the same time in different areas of the ferry.
- A total of 12 digital signage displays are located throughout key areas of the terminal.
- 40” Samsung screens placed at strategic locations in their ferry terminal strengthens their ability to reach their clients as early as possible, with the maximum effect.
- Stena Line HQ now have a constant and accurate picture of what is going on at their different locations and can change content easily.
The Challenge
Stena Line Norway AS was using a manual system which relied heavily on employees to update and upgrade content onboard the Stena Saga, the ferry going between Norway, Sweden and Denmark. The system consisted of more than 20 screens spread all over the ship playing the same information and had to be serviced by employees onboard the ship whenever they wanted to do an upgrade of content.
In their experience, many of the screens were not effective due to outdated information and content simply not being relevant or good looking.
Stena Line wanted a system that would give them the ability to control the content centrally, either onboard the ship itself or from their headquarters in Oslo. They wanted to remove the employee factor and streamline the process of campaign development, content creation and executing the campaigns and happenings onboard without having to rely solely on human interaction.
In addition to upgrading their system onboard the ferry, Stena Line also wanted to extend their ability to communicate with passengers before they came onboard. They realized that perceived time spent in the ferry terminal, waiting for the ferry to arrive or standing in queue to get onboard, could be reduced drastically by using screens to communicate offers, special deals, happenings onboard and of course giving them a preview of what is to come.
Stena Line headquarters also wanted to have a system set up in their offices to play content from the ship and ferry terminal, and also to promote their own brand and internal information to visitors. Their Marketing department and their Call Centre wanted to see what was playing on the Stena Saga and additionally the Call Centre wanted the ability to integrate their phone system into the Nexus solution.
Key Solution Features
- The AppSpace platform gives Stena Line the ability to manage all content centrally.
- The Nexus On-Demand solution lets Stena Line communicate with passengers before they are onboard.
- Stena Line uses digital signage to communicate offers, special deals, happenings onboard and a preview of what to come.
- Stena Line HQ also uses digital signage to promote their own brand and internal infomation to visitors.
Nexus Solution
Ferry - ConnectIT, the systems integrator, installed modems from ICE (www.ice.no) which gave Stena Line a continuous connection to the ferry. Nexus installed their system on the Stena Saga, completely automating the process of updating, running and controlling the ferry’s digital signage network centrally. Using a single PC server and portal license, the Stena Saga now has the ability to play as much as four different messages (channels) at the same time in different areas of the ship. Their ongoing quest to improve their communication with guests and frequent travellers have received an tremendous upgrade.
Terminal - Stena Line Norway AS placed twelve 40” Samsung screens at strategic locations in their ferry terminal to strengthen their ability to reach their audience as early as possible with maximum effect. The Nexus Digital Signs solution has given Stena Line the power to extend their reach and can now communicate important messages and sales related information to their guests even before they get on board.
Headquarter (HQ) - Stena Line Norway HQ in Oslo uses the Nexus Digital Signs solution to run information services, phone statistics, sales & promotion videos, and of course content from the ferry terminal and the ferry itself. Stena Line now has a constant and accurate picture of what is going on at their different locations and can change their content at the blink of an eye, thanks to Nexus and ConnectIT.
Customer Testimonial
“Stena saga is only in port for an hour each day. So our challenge was to establish a stable Internet connection to the ship for the duration of its voyage, maintenance of content & system and of course the installation on the ship. We chose ConnectIT AS and Nexus because we were impressed by the level of service, their follow-up and the fact that their software solved our challenges and needs. We are very happy with the results and are looking forward to further develop our usage of Nexus and the possibilities they provide.”
- Andreas Follesø, Assistant Product Manager
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