Corporate
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Cisco Systems Shanghai Customer Solutions Center (CSC) Shanghai, China |
Cisco Showcases Premiere Demo Theatre Using Nexus Video Wall Technology
Cisco System’s Shanghai Customer Solutions Center uses Nexus software to deliver an engaging and dynamic video wall content experience for their premiere Demo Theatre.
The Client
Shanghai is a vibrant city built on innovation and has astounded the world with the speed of its growth. The Cisco Customer Solutions Center, located at Caohejing Industrial Park in Shanghai, exists as a hub that facilitates the flow and sharing of knowledge and unified communications.
Overview
A single PC running Nexus content software is used to drive the entire array of 16 screens.- The NEC 4620 46” LCD screens were chosen for their world class display quality and ultra-thin 16mm bezels.
- The screens were arranged into four columns to seamlessly blend in with the overall interior design space as an architectural feature.
Creating the Atmosphere
The Demo Theatre is the centerpiece presentation element of the Shanghai Customer Solutions Center. Cisco will showcase it as a presentation platform to deliver rich media messaging and experiences to mass audiences, reinforcing their premiere presence in the realm of state-of-the-art technology.
To create the total presentation atmosphere, the Demo Theatre will need to be tightly integrated with the room facilities such as room ambience controls as well as the overall system-wide network for content management and display.
Seeing is Believing
The Demo Theatre video wall is created using a total of 16 LCD screens arranged in a 4×4 column configuration. To help make the vision a reality, Nexus provided the knowledge and expertise in innovative content experiences and worked alongside Cisco’s dynamic virtual teams to plan and execute the delivery of the final video wall solution. Nexus recommended the world class NEC 4620 46” LCD screens as the final display panels of choice and were chosen for their high quality display output and ultra thin 16mm bezels.
Continuously pushing boundaries and innovating content experiences, Nexus is able to drive and seamlessly control the entire 16-screen video wall using a single PC with the Nexus Video Wall. Content for the video wall is designed, managed and delivered through the network using AppSpace. This single PC is able to drive a single large logical canvas spanning across and fully utilizing all screens. Full HD content can be placed across the entire logical canvas or it can be displayed and cloned on as many of the screens in as many different configurations as possible.
The highest multiple video supported resolution has been achieved via collaborative technologies of a single platform, and this technology has been designed to support bespoke video wall configurations of greater and varied dimensions.
Nexus also implements an open API architecture that allows integration with other media controllers and allows presenters to use devices such as the Cisco IP Phone or even Cloud System’s Atmospherics to control and synchronize presentations for a truly heightened and seamless content experience.
Total Experience
Nexus has the broad technology knowledge and expertise covering multiple domains and a commitment to deliver the best solution to meet client requirements. While onsite, Nexus acted as an owner’s representative and technology consultant to plan and facilitate the overall digital communication infrastructure.
Nexus aims to continually support and work alongside innovative companies such as Cisco to achieve their strategic vision by providing new content experiences and solutions.
Key Solution Features
- The Nexus Video Wall treats the entire visual area as one large logical canvas so that any piece of content can span across any number of screens for truly flexible visual layouts with full HD capabilities.
- Open API architecture allows integration with Cisco media controllers such as the Cisco IP Phone
- Room ambiance integration with Cloud System’s Atmospherics allows video wall content to by synchronized with room experience elements such as ambient LED room lighting, audio and much more.
- A total video canvas resolution of 3200 x 1200 pixels is achieved throughout all screens.
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Commercial Real Estate
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Cisco And Nexus Collaborate To Deliver Digital Signage Content Experiences
Cisco System’s Shanghai Customer Solutions Center combines the Cisco Digital Media delivery platform with the Nexus Application Server to create a robust and dynamic digital signage experience.
The Client
The Cisco Customer Solutions Center, located at Caohejing Industrial Park in Shanghai, exists as a hub that facilitates the flow and sharing of knowledge and unified communications.
Overview
- A total of 9 digital signage displays are located throughout key areas of the Shanghai CSC.
- The Cisco Media Wall Interactive Application is mounted on a swivel screen and showcases interactive digital media applications in both portrait and landscape formats.
- The Touchdown Lobby Signage showcases two digital signage displays that present showreels from Cisco and Cisco partners.
- The Partner Room Schedulers total 6 in number for each of the 6 partner rooms. The Cisco DMP is used for all the partner rooms and displays dynamic information specific to each room including room hosts, topics and times.
Implementing The Complete Infrastructure
When it comes to the overall network infrastructure and distribution, Cisco has always taken the lead with their highly robust ACNS and Digital Media Manager. Nexus adds further value to the overall infrastructure by providing an extensive toolset to create and manage content and digital media applications by using the Nexus Application Server.
Content created from the Nexus Application Server seamlessly integrates into the Cisco ecosystem and can be played on the Cisco DMP and other digital signage players.
Media Wall Application Highlights
- Main application menu displays a simplified zoom-enabled wayfinder with daily itinerary information.
- Application showcase contains 6 applications with different interactive modules covering different market verticals from retail, commercial real estate, exhibition and transit centers.
- Retail and commercial real estate applications showcased interactive directory systems utilizing 2D and 3D wayfinding.
- All applications are able to fully utilize RSS feeds, scrolling text messaging and schedulable media zones throughout all screens.
The Complete Digital Signage Solution
The complete digital signage solution combining the Nexus Application Server with the Cisco Digital Media delivery platform provides the ability to provide customers with a robust solution that is easy for:
- Provisioning – New devices can be provisioned and brought into play within minutes through utilization of the Cisco’s Digital Media Manager.
- Content Management – New content can be added through the Nexus Application Server and the Cisco DMP can be tuned into the new content like tuning a TV to a channel. The partner room schedulers funtion in this way where the Nexus Application Server is used to create the content and channel which is then distributed to the Cisco DMP for playback.
- Dynamic Interactive Content – The Nexus Application Server helps to extend the overall digital signage experience by providing a toolset to produce interactive content. The interactive content can be distributed seamlessly through Cisco’s Digital Media Manager to any player capable of interactive playback.
- Scalability – With the combination of the Cisco Digital Media Manager and the Nexus Application Server, content can be scaled to very large deployments consisting of a large number of player devices.
- Overcoming Bandwidth Restrictions – Remote branch deployments have always been hampered by bandwidth restrictions. Nexus’ solution integrates seamlessly with Cisco’s ACNS to allow rich media content to be distributed to remote locations without compromising the quality or timeliness of the content.
Total Experience
Nexus has the broad technology knowledge and expertise covering multiple domains and a commitment to deliver the best solution to meet client requirements. While on-site, Nexus acted as an owner’s representative and technology consultant to plan and facilitate the overall digital communication infrastructure.
Nexus aims to continually support and work alongside innovative companies such as Cisco to achieve their strategic vision by providing new content experiences and solutions.
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